The Challenge
A national financial services firm was refreshing its employer brand and needed a way to bring their new "community commitment" value to life — simultaneously, across seven cities, without it feeling staged.
The Solution
Give To Get created a unified "Day of Impact" framework, coordinating local nonprofit partnerships in each city, standardized volunteer experiences, and synchronized storytelling. Each site had local flavor; the program had a single, powerful narrative.
2,100 volunteer hours logged across 7 cities. Internal engagement survey showed a 34% lift in "I'm proud to work here" responses in the month following the program.